MOBILE BILL OF RIGHTS

Preamble
In order to protect mobile consumers around the world and to instill in them consumer confidence designed to promote the global consumption of goods and services, this Mobile Consumers Bill of Rights was created.

Mobile consumers are entitled to specific and unalienable rights. By incorporating the Mobile Consumer Bill of Rights in to their business practices, businesses assure mobile phone users an enjoyable and safe environment where they may communicate and consume with confidence a growing range of products and services that are available to them via their wireless handsets.

1.Clear Descriptions and Pricing
Mobile consumers have the right to clear and easy-to-understand descriptions of the products and services for which they are paying.

Mobile consumers have the right to know exact costs for all products and services prior to purchase, clearly expressed in each customer's local currency, without the confusion of moving, scrolling or otherwise difficult-to-read text.

2.Privacy, Opt-in and Opt-out
Mobile consumers have the right to communicate, participate and transact in a safe environment, where their personal information is protected.All pay-for products and services must include an opt-in process for the consumer that is clear and concise.
All pay-for products, including premium SMS (text) messages received on a consumer’s phone must contain clear and easy-to-follow instructions on how to opt-out of the product and/or service, along with confirmation that their opt-out process was successful, delivered on a non-premium message.

3.Prompt Possession and Satisfaction
Mobile consumers have the right to receive the goods and services they paid for in a timely fashion and in a manner that meets their expectations.

4.Customer Service and Technical Support
Mobile consumers have the right to courteous customer service and technical support that are easily accessible 24-hours per day and seven days each week.

Mobile consumers must receive replies to all inquiries within 24 hours.
Mobile consumers must have their issues resolved quickly and respectfully.
Customer service assistance should be available through:
Toll-free phone service, and/or real-time online chat with service personnel, as well as via email response

5.Money-back Refund
Mobile consumers have the right to request a money-back refund, in the event they are unhappy with the product or service provided. Money-back refund policies should be available to all mobile consumers within the initial 30 days of purchase, when customer confusion is most likely to occur.

6.Customer Confidence
Mobile consumers have the right to say, "NO."

NO surprises. Customers only receive goods and services that they requested.
NO hidden costs.
NO invisible opt-ins.
NO spy ware or other forms of intrusive data collection unless clearly specified by the content provider and opted-in to by the customer.
NO spam. Mobile phone users have the right to a spam-free environment, where only authorized messages are sent to their phones.